In this video I will talk about the power of preconditioning; why most people underestimate it; the effect it has and how you can do it.

There are also a couple of examples of when it may have happened to you.

Let me know what you think in the comments below.



Dan Hughes

He has specialised in negotiation consulting since 2005, and set up his own business in 2012 bringing this expertise to businesses small and large in all parts of the world. This company - bridge][ability ltd - runs behavioural and strategic planning negotiation skills programs which transform capabilities and has a client list which includes Tesco, The FA, Fujitsu, Capita, Reiss, Take 2 Interactive (the company behind Grand Theft Auto), BBC Worldwide and Channel 4.

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