You need to get them to go to bed; to finish their meal; to tidy their room; to get their shoes and coats on; the list goes on. They pick up on the fact that you need them to do it – always when you are under a time pressure, and that is when they […]

Negotiating and arguing are different things. It’s also not the same as debating or selling. In all those other activities you are trying to change someone’s mind to some degree. That is not the case with negotiation, and one of the first things that you need to get straight before you engage in a negotiation […]

Anchoring is one of the most powerful concepts in negotiation. It is often the effectiveness of your anchoring (or that of your counter-part) which will determine the outcome of the negotiation.

In this video I will talk about the power of preconditioning; why most people underestimate it; the effect it has and how you can do it. There are also a couple of examples of when it may have happened to you.

Watch this video of anchoring to understand the value of this vital technique. Feel free to comment below the video

It’s probably the biggest purchase you’ll make in your private life. You will be tied to the deal for years. If you can save £20,000, that is equivalent to earning an extra £25,000 (if you pay 20% tax). You need to be able to negotiate well, the playing field is not level – they are […]